With the pandemic taking hold globally there has been a huge shift in the retail sector, with some having adapted very well and profited while others have suffered. It is no surprise that retail shops have been suffering with the lockdowns globally meaning footfall has significantly dropped. However many retailers adjusted their online system to ramp up online sales and focus on delivering a great service.
For those retailers who sucessfully got orders out to customers while building a secure supply chain with a focus on safety have been the clear winners, it’s seems that always putting the customer first is consistantly the winning formula.
For other businesses, the situation exposed major flaws in their supply chain with many stores failing to deliver items on time, this compiled with slow website load times and poor stock monitoring has caused chaos for some.
With Christmas just around the corner it will be interesting to see how retailers prepare and deal with the peak – just like the covid peak it has to be planned for and measures should be in place to ensure it’s managed far better than the previous peak. It is certain that retailers have been learning valuable lessons and many have sucessfully pivoted to the changing market.
Content has proven to be very effective for retailers, with customers spending more time online, those brands who focused on creating quality content have been ahead, it’s more important than ever to focus on creating quality content and relying on key partners to drive optimum results.
