You likely already know the benefits of good traffic. Traffic is the lifeblood of many of the worlds largest brands and can be the difference between a company generating five leads per week compared to 500 leads per week.
There are many ways of driving traffic to a website, from running paid ad campaigns on social, search and display networks to email marketing and SEO (Search Engine Optimisation).
For this post, we’ve focused on the latter. SEO is playing the long game because unlike paid advertising the traffic will take longer to generate as you improve your site’s ranking by adding value.
Here is a list of 4 things you can start to implement that will increase your SEO ranking.
Make use of H1 tags <h1>
When Google crawls your site, it’s looking for specific elements which give it more information of what your site does. H1 tags are the title tags of a page. The trick is to ensure you choose h1 tags which are relevant to the topic of your post and are short and punchy because you want to emphasise important keywords in the title tags.
Create quality content that can be shared
When you create content it’s important to ensure it’s of high value to your target reader. It should be well structured and easy to read. This will result in the content being shared by readers which will create high quality backlinks to the content.
The backlinks are important for SEO ranking, so ensure you make the content as sharable as possible.
Crosslink content and pages
Something that many people forget to do is link up their pages in a way that adds value to users.
By creating cross-links between pages and content you make it easier for users to get access to relevant pages. This is good for the user journey and something Google loves to see.
Keyword research
It’s important to keep on top of your SEO strategy through ongoing keyword research, looking at trends and always planning ahead for product releases and market shifts. This will also open opportunities to stay ahead of the competition.
