At Fusion Storm we take pride in our commitment to delivering innovative and impactful digital marketing solutions. Our collaboration with Edinburgh University stands as a testament to our expertise and creativity. We were entrusted with the task of designing a distinctive logo and creating compelling video content for the Edinburgh University Business School’s Annual Finance Conference – the largest of its kind in the world.
Logo Design: A Symbol of Excellence
Our team delved into the essence of the conference, seeking to encapsulate the spirit of finance, academia, and global collaboration in a single emblem. The result was a logo that not only represented the prestigious nature of the event but also reflected the forward-thinking vision of Edinburgh University. The design seamlessly integrated elements of finance and academia, creating a symbol that resonates with both seasoned professionals and aspiring scholars.
Video Content: Bringing Ideas to Life
To complement the logo and enhance the overall conference experience, we embarked on a journey to create captivating video content. Our team conceptualised, scripted, and produced videos that showcased the conference’s significance, featuring insightful interviews with industry leaders, faculty members, and participants. The videos served not only as promotional material but also as a powerful tool to engage a global audience and generate excitement for the event.
Impact and Results
The success of our collaboration with Edinburgh University is measured not only in the visual appeal of the logo and the quality of the video content but also in the impact these elements had on the conference itself. The distinctive logo became an emblem of the event, creating a cohesive brand identity that resonated across various promotional materials. The videos, strategically shared across digital platforms, garnered attention, increased registration numbers, and contributed to making the conference the largest in the world.
Our work with Edinburgh University showcases our dedication to pushing the boundaries of digital marketing. We are proud to have played a role in elevating the Edinburgh University Business School’s Annual Finance Conference to new heights. At Fusion Syorm, we don’t just create designs and content; we craft experiences that leave a lasting impression. Let us bring our expertise to your next project and elevate your brand to new heights.
