We all had our doubts at first, but it’s became clear that social media networks like Facebook are not going away anytime soon. Around 1.79 billion users log into Facebook everyday, there are over 10 million groups on facebook which 1.4 billion people use every month. Then we have Instagram, YouTube, WhatsApp, Snapchat and the others…
As marketers our goal is to reach our target audience in the most effective way possible, we don’t want to spend a small fortune to attrack customers because that leaves little profit, so the more accurately we can target people the better the results are. This is where these social networks come in, by understanding the people you are trying to attrack, it’s alot easier to discover which network they hang out most often. And with the varied choices available, you can be extremely effecively by understanding your customer.
The best advice to choosing the best network is to run your ads where your customer prefers to hang out, because to get a message in front of them and build a relationship you have to go where they are.
Once you generate the data which gives insights into your ideal customer you will start to see great results.
